Recommended Reading 2018

These are the books that guide almost every decision I make. If you have not read/listened to each and every one – and you are interested in product/startups – I suggest you do. I’ve read/listened to hundreds of product/startup books, interviews, podcasts and these hand head and shoulders above the rest:

Hooked: How to Build Habit-Forming Products

Contagious: Why Things Catch On

Traction: How Any Startup Can Achieve Explosive Customer Growth

Zero to One: Notes on Startups, or How to Build the Future

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers


The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses


Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money

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