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Director, Professional Services @RightBrain_Net - 50% engineer, 50% entrepreneur. Former: CTO @Wantify, @agilesoftware, @grasshopper

Eric Polerecky

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Xamarin (expired)


Microservices? Real World FRP Xamarin Forms Case Study

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You won’t believe what I learned from the a16z podcast.

Everything is open for disruption:

Women in India sell their hair to buyers from China, who treat and package it, then sell it to primarily Korean distributors who sell to Korean-owned beauty supply shops in the U.S., who then sell it to primarily African American women.

  • Enter the startup Mayvenn (Yiddish word meaning “trusted expert”) lead by Diishan Imira.
What industry has adopted mobile tools?
  • Construction workers!
Technology vs. Globalization:
  • 0 to 1 = Technology
  • N+1 = Globalization
  • noun - The art and science of reducing competition in your industry
On first mover:
  • First mover is an advantage but being the last mover means you own the industry.
  • Facebook (Social), Google (Search), Microsoft (PC).
Full Stack Startups
Innovators Dilemma:
  • Old companies can’t compete with new companies because they are scared to sacrifice current revenue for future potential revenue.
  • New companies have nothing to sacrifice!
On Facebook:
  • Facebook is working to kill Facebook.
  • If they don’t do it; someone else will.
About secrets:
  • Successful startups are built on a secret. If your secret becomes valuable, then your startup will be successful.
  • That does not mean that you need to keep your ideas a secret.
More about secrets:
  • What valuable truth do you believe that other people disagree with you on?
  • This is a great question for startup founders.
Let’s go viral!
  • Virility can and needs to be planned
  • Virility is created by creating actions that a user wants to take that pulls another user into the system.
Measure how viral your application is:
  • K-Factor can be used to describe the growth rate.
  • k=abc*d with the following definitions:
  • a: the percentage of users who publish at least one share event per visit.
  • b: the average share events per user per visit.
  • c: the number of Users referred from social networks for each share event.
  • d: the percentage of c that become authenticated users (i.e. in a state where they too can publish).
About the enterprise:
  • Oracle, Microsoft, SAP and IBM control 82% of the market cap of software businesses
  • Representing $800B in market cap.
  • SaaS represents less than 10% of the legacy players’ revenue.
  • $720B opportunity
Facebook traffic:
  • Facebook sends more traffic to the wall-street journal than the rest of the internet combined!
Facebook app advertising:
  • There is over 1B dollars spend on app install advertising on Facebook each year.
Facebook Mobile:
  • 80% of Facebook users use it on mobile
Competitive advantage:
  • Previous: how quickly you could install and keep up SAP
  • Future: how you manage data in the gaps (connecting SaaS, data mining)
Google is pulling all apps into the cloud:
  • Google play services are all the google core OS features that can be updated without updating the OS.
  • Apple controls the hardware, they don’t care about your cloud experience, they focus on the seam between hardware and software
Your own facebook:
  • Applications are engineered to be tailored to you in real-time.
Apple loses control:
  • iCloud runs on Azure
  • This is odd because unlike the entire hardware chain - including designing and manufacturing processors - the Apple software strategy gives “control” to 3rd parties.
On the maturity of mobile:
  • Early in the area each PC looked and function the same.
  • Everything was PC compatible.
  • Then there was divergent.
  • We are in the early area of mobile. now every mobile platform has copy-paste and other features.
  • We will soon see more unique features coming to each mobile platform. (cyanogen)
  • We need more then 2 companies building phones for this to happen.
Mobile math:
  • There are 500M iOS users
  • There are 1B android users.
  • 10B paid out to iOS developers
  • 5B paid to android developers.
  • iOS has half the users but is worth twice as much (to developers)
You are your phone:
  • Why are iOS users so much more valuable then Android users? Simple.
  • People that buy $600 devices have different purchasing habits then people that buy $200 devices.
Linux philosophy for software:
  • Do one thing; it’s the next consumerization of apps.
  • The next wave of app development is going to be “unbundling” of applications.
  • Facebook messenger is an example
  • Opportunity for new developers and applications
Competition comes in many forms:
  • Who is twitters main competitors?
  • The games on your phone
  • Most competition comes from “things” that can solve the same problem, not same category
  • If you like burgers you will try both, all, every burger place.
  • This is why you see McDonalds next to BurgerKing
Virtual business:
  • Skype completes with business class travel.
Competition levels:
  • Indirect: McDonalds vs. Wholefoods,
  • Direct, Indirect and secondary competitors
Change is hard:
  • Most people overvalue where they are today (x3) and undervalue what you have to offer (x3)
4 forces of switching to products (if the top 2 are more powerful than the bottom 2; you win)
  • What is wrong with current world? (what is wrong with outlook)
  • What is attracting me to the new place
  • What is keeping me from where I am today (I’ve got all my saved searches, my contacts)
  • What is the fear of change (why is this tough)?
How to get someone to consider change:
  • Tell them their current problems are shit
  • Tell them how outdated their current products are,
  • Tell them it’s easy to switch and switch back.
  • Ex: I’m a mac, I’m a PC.
Google+ is a huge success:
  • It’s not a social network; it’s a tool to index something that google was not indexing: People